Talking about ageing in a respectful, positive and accurate way can be the first step to finding solutions to some age related problems. We can reduce ageist attitudes through more thoughtful communication, emphasising values, universal experiences, diversity and real life stories.
Respectful language about ageing
Knowing how to talk about ageing can help promote respect and reduce ageism. Together, we can change negative perceptions about older people and ageing. Our words matter, research shows that ageism contributes to the prevalence of elder abuse.
Learn more about abuse of older people
What is ageism?
Ageism means treating people unfairly or disrespectfully because of their age.
Focus on values in discussions about ageing
Focusing on values can help us have positive perceptions of ageing. When talking about ageing, think about what’s important to people, things like having the right to choose our own path and being treated equally, no matter our age. It can be helpful to focus on values, for example, rather than simply quoting dry statistics, include examples that show older people making valuable contributions and exercising their rights.
Emphasising equality and celebrating diversity
Promoting equality ensures everyone receives the necessary support, no matter their age. Protecting everyone’s rights is the only way to ensure that everyone is given the capacity to contribute to society.
Poverty, poor health, discrimination and marginalisation are all-too common realities for many older people. As women are the ones with longer life expectancy and more often suffer discrimination than men, many older women can expect to be most affected, living with more years of scarcity and strain.
Where appropriate, we can focus on equality by using inclusive language like ‘people’ instead of ‘older people’ and ‘us’ instead of ‘them’. We are all unique and this doesn’t change with age. Recognise and respect differences such as religion, personal preferences, lifestyles and avoid stereotypes. Share stories that show the wide range of experiences and abilities among older adults.
Challenge myths
Steer clear of stereotypes, which are just assumptions that don’t really hold up in reality. It’s important to respect what makes each person unique and avoid making sweeping statements. Avoid common myths like the idea that everyone needs to live in aged care, use diverse examples. These stories can show us that people continue to do amazing things and contribute to society at all ages. By debunking myths we can encourage positive change and reduce ageism.
Learn more about ageing myths from the World Health Organisation
Ageism is often referred to as ‘the last socially acceptable prejudice’. Unlike other prejudices, which often target marginalised groups that some don’t consider ‘us’, ageism targets a fluid, universal group, all of us as our future selves, should we be lucky enough to live into old age. It limits opportunities, damages health and is deeply ingrained in society, even though ageing is simply the all inclusive process of living.
If we live a long life ageism can affect us all, so it’s in everyone’s interest to reduce ageist attitudes.
